CREATIVE APPROACH
As the hub of your marketing initiatives, your website sets the tone for your online brand presence. If it isn’t communicating your expertise and authority in the marketplace, then it isn’t doing its job. As you know, a poorly performing website puts your organization at risk to lose a great deal – credibility in the marketplace, sales conversions, sales leads, search engine rank, and much more. Johnson Direct’s creative process is founded on three simple principles. They boil down to the three key resolutions our clients must make when they decide to partner with JD.
1. SETTLE FOR NOTHING LESS THAN RELEVANT CONTENT AND MEANINGFUL DESIGN
Avoid the lure of flashy design and shallow content. Set your sights on a website that draws your particular audience in and
guides them through a decision making process with relevant content and supportive functionality. Your partner needs to
have the direct response marketing know-how to handle this critical business requirement.
2. PURSUE A NEW WEBSITE INITIATIVE THAT WILL STAND THE TEST OF TIME
This is important. You want a flexible website that will deliver results now and as your organization evolves. This means you
and your partner will need to proactively strategize, plan and prepare before any design concept is discussed or sketched.
3. COLLABORATE WITH US AS YOU WOULD AN INTERNAL TEAM, TAKING ADVANTAGE OF OUR COMBINED SUBJECT
MATTER EXPERTS, RESOURCES AND PROVEN EXPERTISE
You’ve selected JD because of our staff and know-how to handle the planning, content organization, SEO-savvy copywriting, usability-focused design, function-rich development and post-launch support for your new site. You recognize that your internal resources teamed with our well-rounded team of multichannel brand marketers, content specialists, usabilityminded interactive strategists, designers and programmers has created a powerful force. We’re all equally committed to your organization’s success and our strategic and creative decisions will reflect this commitment and common goal. What’s important to note is that we view the strategic planning, creative and technical aspects of a website’s development as a very cohesive process. Our approach is highly integrated, reflecting how closely our various teams - from strategists and architects, to account executives and developers - work together to swiftly build your site. If you haven’t already, take a look at our well-honed interactive Design & Development Workflow. It is a process that ensures the websites we design and develop for clients are focused on delivering customized, measurable outcomes, not on trendy creative or one-size-fits-all themes. It combines our Creative Process and our Technical Process into one easy-to-follow workflow.