O B V . M E



Prior to launch, our dedicated team of account managers, developers and creative professionals takes every site we build through a thorough quality control and testing process. This process also includes SEO optimization and ensures our clients have access to analytics for their sites.


We understand how important your website’s content is for engaging your target audience and effectively communicating your brand personality. That’s why we spend the extra time and effort to ensure we get it just right. As we develop copy and design for your website, and before any coding even takes place, our internal proofing process ensures that each comp, copy document and piece of content is carefully reviewed by at least two proofers.

JD proofers are trained to check for typos, spelling errors, formatting issues and hyperlink accuracy. In addition, you’ll have the opportunity to review key deliverables for your own internal review process. Up to two rounds of client-requested revisions are typically allotted for key deliverables.


Cross-browser testing is a critical part of our quality control and testing process and is especially important when designing a responsive website. This key step ensures that a site is optimized for as many different devices and browsers as possible, including desktop computers, tablets, and smartphones, as well as different versions of the available browsers that people might use to access the site. Performing this testing allows us to make sure your site works correctly for every user, no matter where they are or what device they use to access your site.

  • Testing will be completed by Johnson Direct on IE 9 and above, Safari, Firefox and Chrome
  • Johnson Direct will design and program the responsive design, which will be optimized for 320px-1023px and 1024px and above
  • Mobile testing will be completed on the latest version of Android and iOS


Every website endeavor is complex in its own way. There are a thousand moving parts. And with our full-service capabilities, there are usually many, many specialists contributing toward the desired end result. Let’s face it, there a lot of things that could easily be overlooked

“Winging it” simply isn’t our style. We rely on process, checklists, forms and guidelines to ensure no stone is left unturned. Our Website Launch Checklist is one of these trusty tools we use for every website, microsite and landing page we launch..

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